Committee – Promotion
Revitalizing Berea — Together
Berea is already a destination—we just need to share our story louder and prouder. We’re working to promote local events, businesses, and experiences that highlight Berea’s creative spirit and make our town the go-to place for arts, crafts, outdoor recreation, sports, and community.
You'd be a great fit if you are:
- A business owner or community member,
- A marketer or designer,
- Full of ideas to try,
- Interested in shining a light on Berea!
Initial tasks of the Promotion Committee will be:
- Create a Plan — Write down your marketing and promotions plan. Develop separate, but integrated, plans for your Main Street program and each event or activity. Track your efforts and refine these plans for future use.
- Work SMART - Set SMART objectives and goals so you can track and measure the effectiveness of your plan and adjust as needed. SMART goals are specific, measurable, achievable, relevant, and timebound.
- Get Feedback — Seek feedback through various channels and methods. Survey your event attendees, district residents, shoppers, and visitors, and business owners to evaluate and improve your marketing efforts.
- Foundations and Committees -
The Four Foundations of Our Revitalization
We’re building a strong economic base by supporting small businesses, encouraging smart investments, and creating opportunities for local entrepreneurs. By focusing on what makes Berea unique, we aim to foster a thriving, inclusive local economy.
From public art to streetscape improvements, we’re enhancing the look and feel of Berea’s core districts. By respecting our heritage while planning for the future, we’ll create inviting spaces that locals and visitors can enjoy.
Berea is already a destination—we just need to share our story louder and prouder. We’re working to promote local events, businesses, and experiences that highlight Berea’s creative spirit and make our town the go-to place for arts, crafts, and community.
At the center of everything is people. We’re creating strong teams, engaging volunteers, and building partnerships to carry out our vision. Through clear goals, sustainable leadership, and shared enthusiasm, we’re laying the groundwork for long-term success.